Kuvera: ₹40,000 Crores in 3-years
How we transformed a fintech platform into an industry leader with exponential growth
Remarkable Results
Before
₹800Cr
After
₹40,000Cr
AUM Growth Over 3 Years
AUM Growth
Increased assets under management from ₹800 crores to ₹40,000 crores in just 3 years.
User Growth
Expanded user base to 2.75 lakh customers in 3 years.
Marketing Strategy
Utilized influencer marketing, ads, and affiliates, with influencer marketing as the standout performer.
Influencer Impact
Achieved 300 million views, 30 million website visits, and a cost per view of less than 6 paise.
The Challenge
When we began working with Kuvera.in in April 2019, the platform faced several key challenges:
- 1Limited awareness among potential users about direct mutual funds and their benefits
- 2Strong competition from established financial institutions with larger marketing budgets
- 3Need for cost-effective customer acquisition to maintain the direct mutual fund value proposition
Our Approach
Key Takeaway
This case study demonstrates our ability to scale businesses exponentially with cost-effective strategies that deliver outstanding ROI. By identifying the most efficient growth channels and optimizing them continuously, we helped Kuvera achieve remarkable growth that transformed them into a market leader.
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